Faraday Future is a new sustainable car brand. For its official CES launch they asked B-Reel to bring to life their vision for the future of mobility in a short film.
With no product to show until 2017 we focused on Faraday Future’s ambition is to reimagine mobility as a whole, and the film we made reflects the company’s human-centered ideals through vivid, optimistic scenes focusing on the needs of people instead of products all while asking, “What if?”.
The film that launched just prior to CES earned nearly 2 million views between Youtube and Facebook over three weeks.
Media: CES event, Youtube, Facebook and FaradayFuture.com
Agency: B-reel Creative, Los Angeles
Role: Executive Creative Director