NP Lövgren Nils-Petter Lovgren

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Diesel

Fashion brand Diesel’s Spring Summer collection for 2005 was inspired by the 1950s and 60s Utopian view of the future, mixed with flavors of the colorful and optimistic hippie movement of the times.

To champion the positive spirit of the 50s & 60s in less merry times we wanted our core message to be as positive about the future as it could be. And what could be more Utopian than if the future turned out to be the happiest thing of all: a musical.

The Future, A Musical To Believe In

With print and outdoor at it’s core, four different album covers as the collection’s catalogues, an online sing-along lookbook, specially written music and film for retail as support, this campaign took on the world with a clear & positive point of view.

Media: Print, Outdoor Posters, Catalogue, Online, Retail Film & Music.
Markets: Global
Agency: KesselsKramer, Amsterdam
Role: Art Director

Hero Billboard
Hero Billboard
Hero Billboard
Hero Billboard
Hero Billboard
Site specific billboard in Tokyo
In-store film and music
Collection Catalogue
Singalong website
Six Sheet Denim Poster
Six Sheet Poster
Six Sheet Poster
Double spread ad
Double spread ad
Double spread ad
Double spread ad
Single Page ad
Single Page ad
Single Page ad
Single page product ad
Single Page Product Execution
Single Page Product Execution
Single Page Product Execution
Single Page Product Execution
Single Page Product Execution
Single Page Product Execution
Single Page Product Execution
Single Page Product Execution
Single Page Product Execution
Single Page Product Execution
Single Page Product Execution
Billboard Product Execution
Special build for store re-furbishment
Special build for store re-furbishment
Tokyo Store Front
Polaroids from shoot
Polaroids from shoot
Polaroids from shoot
Polaroids from shoot
Renzo Rosso founder of Diesel Jeans does his own version of campaign (photo by Martin Parr)
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Thank you