To engage with the big Wispa fan base on social media we asked them to make up one word that described the taste of Wispa. The people who came up the words that received most likes, received a box of limited edition Wispa bars where the Wispa logo had been replaced by their word on the wrapping.
Media: Social media
Markets: United Kingdom
Agency: Fallon, London
Role: Creative Director
Women are at the top of their game and are making the world listen every day, in sport and in life.…
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To engage with the big Wispa fan base on social media…
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