To engage with the big Wispa fan base on social media we asked them to make up one word that described the taste of Wispa. The people who came up the words that received most likes, received a box of limited edition Wispa bars where the Wispa logo had been replaced by their word on the wrapping.
Media: Social media
Markets: United Kingdom
Agency: Fallon, London
Role: Creative Director
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To engage with the big Wispa fan base on social media…
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