Cadbury decided to introduce a Duo Bar (two pack) version of the Wispa chocolate bar. But how do you engage the audience with something that was just more of the same? Specially not long after the successful re-launch of the core product.
We decided to create the notion that there was such a thing as a ‘left bar’ and a ‘right bar’ and built the campaign around that.
Wispa Left Bar, Right Bar?
The campaign’s core was outdoor posters which focused on bringing the notion of the left side bar and the right side bar to life. We then sparked conversations online with a series of public (Wisp)announcement telling you how to deal with a misplaced left or right bar.
Media: Outdoor Posters, Online banners and Social Media
Markets: United Kingdom and Ireland.
Agency: Fallon, London