Global campaign for the launch of INFINITI’s new Q50 and the brand’s partnership with Stephen Curry.
The three chapter campaign launched with an teaser Instagram post by Stephen. It showed him shooting a basketball into the sunroof of an Q50 from beyond the three point line, sparking online buzz and curiosity among his fans. Soon after the campaign rolled-out in broadcast and socialmedia, with a film drawing the parallel between the performance of the superstar athlete and the new Q50 in “Feeling of Performance”. This was followed by a brand message in “Two of Me”, bringing to life the shared mindset of Stephen and the INFINITI brand. The final chapter was a more playful product film, “Road of Her Dreams”, were Stephen’s 5 year old daughter designed a track for him to race, demonstrating the Q50’s drive assist technologies.
Around each of the three chapters the campaign was supported with an array of additional Instagram posts, boomerangs, carousels and other online content from the shoots.
Media: TV, Cinema, Youtube, Facebook, Instagram, Weibo and other online media
Agency: CP+B, Los Angeles
Role: Executive Creative Director