Launching a new chocolate bar aimed at women.
Compared to the other Cadbury products, Bliss was made of extremely indulgent and luxurious ingredients such as vanilla mousse.
We decided to tell the story that Bliss had been treated like a queen in preparation for its consumers, making it The Worlds Most Pampered Bar of Chocolate.
Media: TV and Outdoor Posters
Markets: Untied Kingdom and Ireland
Agency: Fallon, London