Swedish fashion designer and celebrity Bea Szenfeld asked us to devise a theme and branding for her joint catwalk show with Sweden’s grand old dame of fashion, Gunilla Pontén.
Pontén – Szenfeld
We decided to base it all on the Circus, inspired from the two strong personalities rather than the individual collections.
The invitations came in the form of popcorn boxes which the audience filled on arrival before placing themselves in the circus inspired catwalk area where hot dogs and drinks were served through out the show.
Agency: Vardag AB, Stockholm
Role: Creative Director