Hooghe Bock is a seasonal beer released in autumn in Holland. We promoted the beer like an upcoming movie allowing us to talk about and build anticipation for the product before it hit the shelves in stores all over the Netherlands.
A man and a goat
The image for the poster was shot by dutch photographer Erwin Olaf and the film directed by Richard Raaphorst with the late voice of of Hollywood trailers, Don LaFontaine.
Media: TV, Cinema and OOH
Markets: The Netherlands
Agency: KesselsKramer, Amsterdam